12 Copycat Logos: Coincidence or Strategy?
Explore the similarity of the logos of 12 famous companies. Intentional or not, the similarity can lead to confusion & impact a brand’s image.
Explore the similarity of the logos of 12 famous companies. Intentional or not, the similarity can lead to confusion & impact a brand’s image.
Choosing the right font for your design project is crucial to communicate the right emotions to your audience.
As a psychology driven brand strategist, I have worked behind the scenes of hundreds of brands and have a deep understanding of the importance of
Build a psychology driven brand through strategically planning out your color palette, font selection, and other imagery. Your brand identity is one of the more ephemeral concepts to solidify, but if done properly, can catapult you ahead of your competition for years.
There are many important stages that you need to execute on: from brand strategy and creative direction to logo design. Your ultimate goal is to create a brand that is distinct and memorable, and we can help guide you in that process.
The framework for consumer and lifestyle brands. Working with you to enhance your competitive advantage, craft visually stunning designs, and constructing a resonating brand image.
Establish a unique identity for your business and aid in building brand recognition among your target audience. It serves as a visual representation of your company vision and contributes to the overall creation of your brand image.
The goal of having brand assets is to establish a distinct brand identity and differentiate your business from competitors through recognizable, attractive signals. These assets, such as digital files, photographs, and visuals, are used in creating marketing content and reinforcing your company's branding.
Adapt the concept of a full brand identity design, previously applied primarily to major corporations with extensive marketing, for small businesses to include all touchpoints including websites (on various devices), social media, print materials, product packaging, promotional items, and traditional letterhead and business cards.
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